AVON, Conn., June 10, 2010 – Mintz & Hoke earned top honors as well as three gold awards at the Public Relations Society of America’s (PRSA) 2010 Mercury Awards.
The integrated marketing communications firm took home a Best in Show and a Gold award in the campaign category for the Connecticut Department of Public Health’s H1N1 “Up Your Flu IQ” campaign, a not-for-profit community relations program. Judges cited a “good use of budget and strategy” as well as “diverse tactics to spread message.”
A public affairs campaign for the Connecticut Department of Social Services’ Connect-Ability initiative received a Gold award in the strategic campaign category. The “Spotlights” publications for the same client earned a Gold award in the newsletter category. Judges called it a “well executed campaign and clearly defined plan that reflected findings and identification of challenges and opportunities.” The annual PRSA Mercury Awards recognize outstanding work in the public relations, communications and marketing professions. The regional awards competition is sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield Public Relations Society of America chapters and encompasses all of Connecticut, Western Massachusetts and Westchester County and the Lower Hudson Valley region in New York.
About Mintz & Hoke Communications Group
Mintz & Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 40 years, Mintz & Hoke’s mission is to Help Clients Win. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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