Mintz & Hoke CEO Chris Knopf

Mintz & Hoke’s Chris Knopf Talks with WNPR about Advertising Through a Crisis

AVON, Conn., July 2, 2010 – Corporate crises can damage even the most solid reputations. The BP oil spill, Toyota quality questions and the Tiger Woods meltdown show just how difficult it can be for companies to communicate effectively in a crisis.

Integrated marketing communications firm Mintz & Hoke’s chairman and executive creative director Chris Knopf was on WNPR’s “Where We Live” discussing what makes good crisis communication. He and host John Dankosky also talked about how companies can avoid making matters worse by keeping it real and the limits of advertising in a broader crisis management program when every citizen is a reporter.

Listen to the segment here:

About Mintz & Hoke Communications Group
Mintz & Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 40 years, Mintz & Hoke’s mission is to Help Clients Win. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit

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Heather Gillette

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