AVON, Conn., June 9, 2011 - Winning four awards, integrated marketing communications firm Mintz & Hoke made an impressive showing at the 2011 Bellringer Awards in Boston. This is no beauty contest and winning isn’t easy. The Publicity Club of New England requires sound strategy and results, plus the highest standards of execution. This year’s awards include:
- Alstom: Multimedia Motivational Presentation, “Adding Dimension to Alstom’s Factory Tour”
- Pexco: Print magazine/Newsletter, “Pexco Employee Newsletter”
- Legrand/Wiremold: Product/Service Publicity, BtoB campaign, “Wiremold Productivity Campaign”
- Mintz & Hoke: Brochure, Promotion, Direct Mail, “Mintz & Hoke Holiday Card – Give the gift of sight”
Each of these represents a notable win.
The Alstom presentation, essentially a PowerPoint with no sound, won in a category with strong multimedia and video. It shows the power of great design, especially in the “motivational” category.
The Pexco newsletter was an outstanding win for B2B in a crowded field with heavy competition from much larger agencies and subjects with emotional content.
The Legrand/Wiremold PR campaign demonstrated the power of strategic and sustained public relations, especially in BtoB communications. The campaign showed how Wiremold helps contractors get the job done faster.
Everyone knows how cool the Mintz & Hoke holiday “card” was. This was a win for our creativity and ability to integrate across many platforms.
Mintz & Hoke won the most awards of all Connecticut agencies and competed well against even the large PR firms in Boston. The winning entries drew on the talents of a large portion of the agency. So congratulations to everyone for ringing up success.
About Mintz & Hoke Communications Group
Mintz & Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 40 years, Mintz & Hoke’s mission is to Help Clients Win. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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