AVON, Conn., June 30, 2011 - Work for Mintz & Hoke clients had a silver shine at the 2011 Public Relations Society of America (PRSA) Mercury Awards. The Mercury Awards honor and recognize outstanding work in public relations, communications and marketing disciplines by professionals in all of Connecticut, Western Massachusetts, and in Westchester County and Hudson Valley N.Y.
Five different programs earned Silver awards in a diverse range of categories as follows:
ARMOR in the (For Profit) Integrated Communications Campaigns category, for “Rugged Tablet Product Launch.” Social Media and online marketing joined traditional media to drive significantly higher levels of web traffic and leads.
Connect-Ability initiative managed by the CT Dept. of Social Services, in the (Not-for-Profit) Community Relations Campaign category, for “See the Ability. See How We Can Work Together” campaign. This integrated advocacy and awareness campaign educated Connecticut employers on the many ways they can include people with disabilities to create a dynamic and diverse work environment.
Legrand/Wiremold in the Marketing Products & Services Campaign category, for “Productivity Campaign.” In a tough year for electrical contractors and the commercial construction industry, this campaign positioned Legrand/Wiremold as a leader in improving contractor productivity.
Pexco in the Newsletters category, for Employee Newsletter. To reach across a mix of employees newly joined by mergers and acquisitions, this newsletter helped recognize the value of all employees within a large and exciting enterprise.
Praxair in the Websites category, for Green Technologies Web Pages. These pages helped Praxair leverage its significant strides in greenhouse gas reduction and its achievements in sustainable development, gaining top industry recognition. The design and copy showcased the exciting aspects of Praxair green technologies and made complex science accessible for non-technical audiences.
About Mintz & Hoke Communications Group
Mintz & Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 40 years, Mintz & Hoke’s mission is to Help Clients Win. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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