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Amanda Soder, media assistant

Amanda Soder Named Media Assistant

AVON, Conn., September 26, 2012 - Integrated marketing communications firm Mintz + Hoke has named Amanda Soder as media assistant. In this role, she is responsible for supporting the agency’s media planners and buyers in all facets of client media programs.

In this new position, Soder reports directly to Sara-Beth Donovan, VP and director of media, who made the announcement, noting, “Amanda was hired six months ago as a media accountant. In those few short months, our team and our media partners quickly realized her extensive media acumen goes far deeper. The recent growth of Mintz + Hoke’s media practice provided us an opportunity to enhance Amanda’s role within our group. Her excitement for unique digital media platforms benefits our growing roster as she brings new ideas to each and every media relationship.”

Soder joined Mintz + Hoke from UConn Health Center, where she worked as an analyst in the Office of Clinical and Translational Research. Previously, she was a staff accountant and executive assistant to the COO and VP of finance at Pocket Communications. Soder earned a Bachelor of Science in real estate and urban economics from the University of Connecticut School of Business.

About Mintz + Hoke
Mintz + Hoke is an integrated, full-service communications firm offering strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, Legrand Wiremold, DRS Technologies, HSB, Mohegan Sun, CTfastrak and Quinnipiac University. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit

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Heather Gillette

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