Sara-Beth Donovan, senior vice president, media
AVON, Conn. - January 20, 2014 - Mintz + Hoke has announced that Sara-Beth Donovan has been promoted to senior vice presiden (SVP), media from vice president, media. She reports to Ron Perine, chief operating officer of the integrated marketing communications firm.
In this new position, Donovan will be part of the executive management team leading the agency’s strategic direction and business development. Her expertise is instrumental in integrating media planning into the broader marketing program management.
In addition, Donovan will continue as director of the agency’s media and independent Media Only practices. In this capacity, she leads the agency’s planners and buyers, ensuring that strategic media campaigns exceed client goals.
Perine comments, “During Sara-Beth’s tenure, Mintz + Hoke’s media services have expanded into search, mobile and other digital platforms, to truly integrate all media into cohesive and measurable programs, optimizing campaign efficiency and effectiveness. Under her guidance, the team has created new media opportunities, working with media partners to offer experiential and live engagement media strategies. Our clients have enjoyed the benefits of her expertise for years. Mintz + Hoke’s executive management will now tap into that same energy to drive us forward.”
Donovan joined Mintz + Hoke in 2007 as senior media planner responsible for setting media strategies and direction for a variety of Mintz + Hoke clients. Prior to joining the agency, Donovan spent nine years with Keiler & Company, Farmington, Conn. most recently as an associate media director.
In 2013, Donovan was named to the Hartford Business Journal’s "40 Under 40" list, honoring the latest class of 40 of the region’s "best and the brightest."
Donovan received her Bachelor of Arts in psychology from the University of Connecticut and is on the Alumni Association board of directors.
About Mintz + Hoke
Mintz + Hoke is an integrated, full-service communications firm offering strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, Legrand Wiremold, DRS Technologies, HSB, Mohegan Sun, CTfastrak and Quinnipiac University. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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