Ron Perine, president
AVON, Conn., March 7, 2014 – As part of a new strategic focus for Mintz + Hoke, the 43-year-old integrated marketing communications firm has named Ron Perine as president.
A passionate leader and team member with deep experience in all facets of agency operations during his 20-year tenure, Perine takes on this role which previously had been held open. He will continue his current chief operating officer responsibilities and remain on the Board of Directors as Treasurer and report to agency principals Mary Farrell, chief corporate officer and Chris Knopf, chief executive officer.
“Ron has been indispensable in making Mintz + Hoke the strong and progressive company it is today,” said Knopf. “His unique skillset is knowing everything there is to know about managing and leading a marketing communications agency in the 21st century.”
Perine has earned steadily increasing responsibility during his 20 years with Mintz + Hoke. He joined the organization in 1994 in the agency’s IT department, and within a few years headed up both the IT and finance operations. Most recently, he was named chief operating officer and led the firm’s digital practice. Previously, he was the accounting manager at ad agency Keiler & Company.
Perine earned a Bachelor of Science in accounting from Quinnipiac University School of Business, is a member of the Finance Committee for the American Association of Advertising Agencies and is actively involved in Worldwide Partners, the global network of agencies in which Mintz + Hoke is a shareholder. In addition, he sits on the Board of Directors of the Channel 3 Kids Camp. In 2012, Perine was named a finalist in the Hartford Business Journal’s Top CFOs list. He resides in Avon, Conn.
About Mintz + Hoke
Mintz + Hoke is an integrated, full-service communications firm offering strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, Legrand Wiremold, DRS Technologies, HSB, Mohegan Sun, CTfastrak and Quinnipiac University. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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