After 41 years as a prominent figure in the Connecticut advertising scene, Chris Knopf, CEO of Mintz + Hoke, is retiring from the agency. Also a novelist, editor and publisher, he will now be focusing on those pursuits full time.
“Over the last three years, the agency has been evolving into day-to-day management by our president, Ron Perine, supported by principals Andrew Wood, Sara-Beth Donovan, and Kara Mitchell, and is thriving. The future is very bright with these fine professionals at the helm.” At that time the agency also added Grant Sanders as Creative Director which has enhanced the creative product.
Knopf first joined Mintz + Hoke in 1980 as a public relations account executive, working with Mary Farrell, who later became his wife and co-owner of the agency. Farrell will continue as a shareholder and member of the senior staff. Prior to M+H, Knopf worked at Charles Palm & Co., where he wrote copy and handled PR accounts. In 1982 he left M+H to join Union Carbide as a marketing communications manager, and two years later moved to copywriter at Decker, Guertin, Cheyne. He returned to Mintz + Hoke in 1985 as a copywriter and has been there ever since.
During this tenure he rose to assistant creative director, then creative director, president, and on the retirement of Joe Hoke in 2000, Chairman and CEO of the agency. His client experience parallels that of the agency, with emphasis on insurance and financial services, social services, gaming, business-to-business, aerospace, healthcare, and construction-related industries – creating, producing and supervising the development of print, broadcast and digital communications.
Named a Creative All-Star by Adweek in 1990, Knopf won top creative awards in the New England region, scoring gold at Hatch, (Ad Club of Boston), winning both the "Gold Pen" (twice) and "Gold Brush" awards from the Hartford Ad Club, Athena Awards, One Show of NY, Super Bell and Bell Ringers from the Publicity Club of New England, and earning a Gold Quill at the IABC International competition in London.In the non-profit arena, Knopf created and directed major campaigns to help fight discrimination against people with disabilities, AIDS awareness, elder care, child nutrition, the arts, breast cancer, homelessness, teen pregnancy and compulsive gambling.
While much of Knopf’s work has appeared in national and international media, it’s also been a visible part of the Hartford area landscape for decades, notably in the brand identity of The Connecticut Children’s Medical Center, and recently, Metro Hartford Alliance.
As a novelist, Knopf has published fourteen books, and been reviewed in newspapers and magazines across the country, including TheNew York Times, Boston Globe, Washington Post, NPR, The Associated Press, Entertainment Weekly and The Hartford Courant. His books have been translated into German, Chinese, Italian, Spanish and Japanese. He’s been a consistent presence in all major pre-publication journals, such as Publisher’s Weekly and Kirkus, where his books have earned multiple starred reviews. He’s won The Nero, one of the major mystery writer’s awards, been short-listed for The Derringer (Best Mystery Short Story) and is a three-time runner-up for the Connecticut Book Award.
In 2014, Knopf became an editor and co-publisher at The Permanent Press, a publisher of mysteries and literary fiction. Headquartered in Sag Harbor, NY, the imprint’s authors have been widely recognized by all the major literary organizations.
About Mintz + Hoke
We don’t do easy. Mintz + Hoke is in business to help clients win their most difficult marketing battles—using media, strategy, advertising, digital, design, public relations and more. We bring equal parts strategy, creativity and data to bear against our clients’ toughest challenges. In addition, Mintz + Hoke Media Only is an independent media planning and buying service that offers more value to a range of clients, both local and national. Mintz + Hoke has been recognized as one of Connecticut's Top Workplaces by the Hartford Courant and FoxCT, as well as the Hartford Business Journal. For more information, visit www.mintz-hoke.com.
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