Antares needed an introduction to the new high-potential, but unfamiliar asset management market, without alienating the market they currently dominate.
In the investment community, steady, reliable consistency is something to be revered. And when you’ve been delivering it for 20+ years you need a unique campaign that both owns it and breaks through the clutter.
The campaign delivered significant increases in lead generation, allowing Antares to successfully grow its asset management business. Furthermore, the campaign also saw increased site engagement. 19,000+ events were completed in year one alone—with 148 of those being vital completions of lead generation forms from the new investor audience.
One piece of the digital brand awareness campaign
Example print ads from the awareness campaign touting the message of consistency
Digital example promoting the new interactive market trends report
