Adweek: Super Bowl 57 Regional Ad Roundup

Creativity in The Big Game includes more than the message—it’s also an opportunity to find innovative ways to use precious time. For General Dynamics Electric Boat, our Media Only team thought differently about what 30 seconds can look like. Four ads instead of one. A :15 in pre-game, two :5 in-game, and :5 post-game. By doing so, we cost-effectively captured a perfectly aligned audience throughout. Watch it on Adweek.